ELECTRONIC AND MARKETING EXECUTIVE IS NEEDED URGENTLY!!!

Electronic Marketing Executive (Ref 102)

in a firm in Lagos Full-time

Industry Hospitality/Leisure
Specialization Marketing / Advertising / Communications,
Minimum Qualification Degree
Required Experience 3 - 5 years
Application Deadline 2014-08-29

We are a hospitality company based on the Mainland in Lagos State with business focus on delivering both hotel training and practical experience through our commercial SBU’s which include the Hotel, Spa & Wellness, Entertainment, Restaurant and Bars. We seek to fill this vacant position

Responsibilities:

• Develop a comprehensive E-Marketing plan to include objectives, strategies and budget
• To identify opportunities for e-marketing campaigns and to develop specific site content for each department
• Manage overall site design components, functionality, content management system, and customer relation system. Direct multiple interactive agencies, and manage the marketing and media campaigns to meet marketing campaign objectives. Use leading-edge technologies and tools of every event
• Oversee all day-to-day operations and content development of the website, evaluating and recommending current and emerging technologies i.e email campaigns, external blog sites, and Facebook, etc
• Evaluate web trends and activities of visitors to the site to optimize the user experience and develop strategies to expand the user base.
• Recommend design function to keep the web site attractive, creative and ranked high on internet search engines.
• Oversee search engine marketing to maximize website traffic: paid/organic
• Monitor trends, and technical reports to continually improve programs to meet marketing goals
• Strategically plan, manage and execute the development of the leisure e-newsletter and the database
• Manage the submission of tourism partner information and event calendars to the company’s website, third party web sites and online profiles.
• Track result on a weekly and monthly basis and submit a report on e-marketing effort
• Manage overall functionality and content management system of the website
• Maintain a well-informed working knowledge of area attractions, events, festivals, retail, restaurants and accommodations and manage same on the website

Qualifications and Requirements:

• Bachelor’s degree or equivalent experience
• Minimum of 3 years of marketing experience preferred
• Excellent interpersonal, writing and communications skills
• Experience in managing multiple projects simultaneously
• Internet marketing experience including Search Engine Marketing and social media
• Extensive experience with Microsoft Office programs, preferably: Word, Excel, Publisher and PowerPoint, Photoshop
• Experience in consumer research, statistical analysis
• Google analytics experience

NB:

• Qualified candidates should apply quoting the relevant unit of interest and the reference number.
• Please attach a detailed resume and passport photograph, with a summary of why you think you are the right person for the assignment.

To apply, send your CV to 31738@jbng.me.