At the event to celebrate the new spirit and a milestone moment, guests were treated to music by Blackmagic and Patoranking while Andre Blaze hosted the event.
Guests also got to experience more of
the brand as they unveiled their TVC and other visual effects. The grand
unveil was made by Barrister Mrs. Izoduwa Omagbon who set off an
electrifying CGI sequence about the brand.
According to Ashok Capoor (President, Strategy, United Spirits Limited (USL)) – “McDowell’s
No 1 family is now far ahead in the game with half a million cases sald
last year in Nigeria. Global expansion and the premiumization strategy
has paid off significantly for this portfolio especially in creating the
largest whisky franchise with the combined strength of McDowell’s No. 1
whisky and McDowell’s No. 1 Platinum whisky. The brand has created new
benchmarks, be it contribution to USL’s topline and bottom line, retail
value or, growth vis a vis industry performance. The record breaking
performance by McDowell’s No. 1 is a reiteration of great faith affirmed
in the brand by consumers and our trade partners.”
He later added, “Consistency in
quality, innovative packaging, value packed innovations, strong sales
push, has triggered the brand to capture disproportionate growth in the
market. We have consistently launched new and premium variants across
flavours to move consumers up the value chain and increase portfolio
contribution.”
Other performances were from a contortionist dance troupe; indeed the evening was a great celebration.
See more photos.
Sensei Uche
Powede Lawrence (Miss Tourism 2013) & McDowell Models
Andre Blaze
Blackmagic
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