START YOUR OWN HAIR EXTENSION BUSINESS

How To Start Hair Extension Business in Nigeria

Do you have passion for fashion? Why not consider trading in the beauty industry? The demand for hair extension in the Nigeria market today is sky-rocketing everyday by day. This is a viable and lucrative kind of business. Also, it requires little capital. Most women in our society today take extra measure to look good by making their hair with all types of hair extension. It is also a kind of business anyone can

It is a kind of business you can start from home, rent a shop, and your customers will reach out to you on your mobile phone when the need arises. There are different types of hair example; synthetic human hair,European, Brazilian hair, Peruvian hair, Indian hair, expression attachments,wigs, amigos attachments etc. They come in different inches, colors,different makers, and their prices vary too.

Before you engage in this type of business, you need to understand and get familiar with the different types of hair extension they are in the market. Some people may consider selling only human hair depending on who their customers are and others prefer to sell all products of hair extension. It advisable to sell different types of hair extension because people are different so as taste.

Again, you also need to purchase the equipment for your shop and hire the necessary staff for your business. Another strategy is advertisement, this could be done through social media marketing, telling friends and family through word of mouth marketing, or showcasing your product at trade fair shows. As a business owner you need to practice what you preach. Use hair extension products on your hair for people to see.

To engage yourself in this type of business you need to put somethings into consideration to avoid  any pitfall. 

1. First Educate Yourself: Due to variety in brands of hair extension in the market,  you need to know their names, inches, and where they are made in. Because you will have different customers asking for a particular brand of hair. More so, a new product  can surface in the market that your customer is not aware of, therefore, you can tell your customers more about it. This will show how professional you are in the business.

2. Write A Feasibility Study: Make a list on how you want your business to succeed at the beginning and in the future. Think of how you can compete with the existing competitors in this line of business. know how much you need to start up, and what the turnover would be. Also, find out where to buy your products, either from the distributors or manufacturers  in order to get products at a reasonable and affordable price.

3. Capital Prospect: When you invest N 500,000 to buy different types of hair extension that pull traffic in the market such as, expression attachments, human hair, lace wig, and other related items to stock.You stand a chance of making N 100,000 in return.

3. Add Related Items To Stock: There are some other related products that are used to make hair such are; thread for weavon, needle, weavon glue, weavon oil, relaxers and all types of hair cream and anti-dandruff for hair. This does not only attract individuals but also call for attention of salon owners to patronize your business.

4. Sell At A Reasonable Rate: Have it in mind that there are many competitors in this line of business. Make sure your price is very reasonable and competitive enough. You do not have to make huge profit as a beginner, what you need first is to gain more customers. Providing them with the best quality at affordable rates will make you gain customers and keep them for life!

5. Get Goods Directly From  Manufacturers

If you do not have enough financial capacity to import directly from China, you can consider purchasing from local manufacturers. Even so, you can get your product at a reasonable rate while being assured of good quality. In effect, you will be able to give your customers a reasonable discount on product purchase.

6. Attract Your Customers

While reasonable price will help you gain more customers, you can make them loyal by giving incentives on products purchased. This can come as gifts on products bought depending on the quantity. Sometimes, you can run a sales promo. Your customers want to be convinced that there is a difference between you and other suppliers.

I believe these steps above would give you an insight of how to start a successful hair extension business, and make you standout from existing competitors. If you have any comments or questions, please do not hesitate to do so below.